A website is a digital asset – it represents a business. If a website is not secure, then cyber-attacks can damage the reputation of the business, cause loss of revenue and data, and dent customer trust. Hence, for most websites, security is the topmost priority. Since a site resides in a web host, the security of the site primarily depends on the security of the host. There are different types of hosting services available, with each offering maximum site security. In recent years, Virtual Private Server or VPS Hosting has managed to gain popularity among site owners for being a secure hosting service. A VPS is created by a process called server virtualization. In this article, we will talk about how server virtualization ensures site security in VPS Hosting.
VPS and Server Virtualization
To create a VPS, a web host uses a server virtualization program called a hypervisor to divide a physical server into several virtual servers. Each virtual server has its own hardware, software, applications, and other resources. Further, all virtual servers are isolated from one another.
A hypervisor has multiple-level security with tight controls that prevent any unwarranted access to the system. When you buy a VPS Hosting …
Getting your website hacked is not an unfamiliar scenario. Businesses across the world face this problem as hackers find them an easy target to get their hands on the data and other sensitive information. Even though hacking and cybersecurity have been at the centre of attention for far too long, common mistakes by companies make it easy for hackers to hack their websites. By hacking your website, hackers could steal your customer data, add redirects, or even steal banking information of your clients.
There are certain parameters which indicate whether the website is hacked or not. These parameters are as follows:
- Defaced Website – This is the easiest way to tell if your website is hacked or not. If your website is hacked, instead of your website, a message saying, “hacked by ….” may appear or your website URL could be redirected to other websites.
- Google Notification – If your website is hacked and any malicious code is used for the same, Google may find the problem and notify through a Google bot about some uncommon activity on the website.
- No Access to Admin Page – On the opening of the admin pages of the website, if the access is
PR or public relation’s guiding principle revolves around the use of contents and news to convey a message about anything, from the product, services, businesses, organizations to any endeavor companies are currently engaged in. PR uses any effective means or medium of reach. For many years, PR has been evolving, depending on what kind of medium of communication was active at that time.
Public Relation is Not Advertising
Public relations is all about telling a story. It helps sharpen the image of the company or individual. But with the advancements in technology reshaping every aspect of interaction as well as communication, it leaves no stones unturned. Because of this, a lot of people ask, “Is business, marketing or financial public relations still, in essence, non-advertising, storytelling, image-shaping marketing tool that everyone knows?”
It goes without saying that PR is still a potent tool and still has massive influence when it comes to marketing a product or services, and it has withstood the test of time. From an expert perspective, economics’ law of supply and demand has given public relations new life, as organizations a company are aiming for a more ambitious range in reaching out to their past, present and …
To build a successful brand, you must make sure you are connecting with potential and current customers. Do you need some fresh ideas on how you can effectively reach your audience this year? Take a look at these five marketing techniques that could help grow your small business.
- Blog commenting
Of course, the overall goal of marketing is to make your brand as well known as possible. One of the easiest ways to do this is to set aside some time to scroll through and comment on blogs. The best place to start is to identify the top five blogs in your niche. Then, read and comment on those blogs on a regular basis. Over time, more and more people will see your name and brand and, hopefully, become curious about it.
- Guest blog
If your business has found blogging to be effective, you’ll be glad to hear that guest blogging is even better. Guest blogging allows your brand to post an article on another blog – instantly gaining that blog’s audience. Minus the time you spend creating the content, guest blogs are free. You simply craft an awesome piece that appeals to the blog’s audience. If you’re lucky, your …
Marketing may seem like a modern concept but thousands of years ago it existed, if only in the cave paintings of our ancestors. Did you know that gladiators, rather like today’s footballers, were paid to wear a trader’s name and promote a business?
Marketing agency approaches today benefit from enhanced technology, reach and communication skills but at its heart food PR is the same as ever. Eat/Buy me! Is a message that carries well over the centuries. It’s the channels used to communicate with the consumer that have evolved. From early printing presses to the first radio and TV marketing agency managed food campaigns, to internet banners, content marketing online and artificial intelligence, the how of food PR and marketing agency practices are constantly changing, updating, shifting and refocusing.
Jellymetrics.com cites The Evolution of Marketing by D. Steven White as an accurate illustration of the evolution of this essential business area.
The common theory is that marketing has witnessed five evolutionary stages:
- Simple Trade Era (pre Industrial Revolution.)
- The Production Era (post Industrial Revolution to 1920’s.)
- Sales Era (the 1920’s, 1930’s and 1940’s.)
- Marketing Department Era (1920’s – 1960’s.)
- Marketing Company Era (the 1960’s –today.)
- Steven White identified two more: