PR or public relation’s guiding principle revolves around the use of contents and news to convey a message about anything, from the product, services, businesses, organizations to any endeavor companies are currently engaged in. PR uses any effective means or medium of reach. For many years, PR has been evolving, depending on what kind of medium of communication was active at that time.
Public Relation is Not Advertising
Public relations is all about telling a story. It helps sharpen the image of the company or individual. But with the advancements in technology reshaping every aspect of interaction as well as communication, it leaves no stones unturned. Because of this, a lot of people ask, “Is business, marketing or financial public relations still, in essence, non-advertising, storytelling, image-shaping marketing tool that everyone knows?”
It goes without saying that PR is still a potent tool and still has massive influence when it comes to marketing a product or services, and it has withstood the test of time. From an expert perspective, economics’ law of supply and demand has given public relations new life, as organizations a company are aiming for a more ambitious range in reaching out to their past, present and …
To build a successful brand, you must make sure you are connecting with potential and current customers. Do you need some fresh ideas on how you can effectively reach your audience this year? Take a look at these five marketing techniques that could help grow your small business.
- Blog commenting
Of course, the overall goal of marketing is to make your brand as well known as possible. One of the easiest ways to do this is to set aside some time to scroll through and comment on blogs. The best place to start is to identify the top five blogs in your niche. Then, read and comment on those blogs on a regular basis. Over time, more and more people will see your name and brand and, hopefully, become curious about it.
- Guest blog
If your business has found blogging to be effective, you’ll be glad to hear that guest blogging is even better. Guest blogging allows your brand to post an article on another blog – instantly gaining that blog’s audience. Minus the time you spend creating the content, guest blogs are free. You simply craft an awesome piece that appeals to the blog’s audience. If you’re lucky, your …
Marketing may seem like a modern concept but thousands of years ago it existed, if only in the cave paintings of our ancestors. Did you know that gladiators, rather like today’s footballers, were paid to wear a trader’s name and promote a business?
Marketing agency approaches today benefit from enhanced technology, reach and communication skills but at its heart food PR is the same as ever. Eat/Buy me! Is a message that carries well over the centuries. It’s the channels used to communicate with the consumer that have evolved. From early printing presses to the first radio and TV marketing agency managed food campaigns, to internet banners, content marketing online and artificial intelligence, the how of food PR and marketing agency practices are constantly changing, updating, shifting and refocusing.
Jellymetrics.com cites The Evolution of Marketing by D. Steven White as an accurate illustration of the evolution of this essential business area.
The common theory is that marketing has witnessed five evolutionary stages:
- Simple Trade Era (pre Industrial Revolution.)
- The Production Era (post Industrial Revolution to 1920’s.)
- Sales Era (the 1920’s, 1930’s and 1940’s.)
- Marketing Department Era (1920’s – 1960’s.)
- Marketing Company Era (the 1960’s –today.)
- Steven White identified two more:
The popularity of the internet today is getting higher. The number of internet users from time to time is always growing. It cannot be denied that the development of the number of websites and blogs in line with the growing number of Internet users are increasing. The more popular and the number of websites and blogs make it as one of the targets of spamming action. One of them is through the comment field.
Easily the user to “submit” a comment is misused to spam. The use of bot-spam or spambots also exacerbates spamming activity because it can include comments on several websites at once. Spam in the comment field is done for various purposes. Backlinks, ads, and promotions are the ultimate destination of spam comments. So, what are the types and features of comments that can be categorized as spam on a website or blog?
- The comment doesn’t match Topic Discussion/Articles
The comment columns provided by the webmaster or blogger of course as a forum for discussion so that visitors can respond to the topic or theme of the article being discussed. Thus, there can be continuous 2-way communication. Webmasters and bloggers can also respond to comments that appear, …