Has Your Website Been Hacked? Here is What You Can Do

Getting your website hacked is not an unfamiliar scenario. Businesses across the world face this problem as hackers find them an easy target to get their hands on the data and other sensitive information. Even though hacking and cybersecurity have been at the centre of attention for far too long, common mistakes by companies make it easy for hackers to hack their websites. By hacking your website, hackers could steal your customer data, add redirects, or even steal banking information of your clients.

There are certain parameters which indicate whether the website is hacked or not. These parameters are as follows:

  1. Defaced Website – This is the easiest way to tell if your website is hacked or not. If your website is hacked, instead of your website, a message saying, “hacked by ….” may appear or your website URL could be redirected to other websites.
  2. Google Notification – If your website is hacked and any malicious code is used for the same, Google may find the problem and notify through a Google bot about some uncommon activity on the website.
  3. No Access to Admin Page – On the opening of the admin pages of the website, if the access is

The Future of the PR Industry and What Can We Expect from It

PR or public relation’s guiding principle revolves around the use of contents and news to convey a message about anything, from the product, services, businesses, organizations to any endeavor companies are currently engaged in. PR uses any effective means or medium of reach. For many years, PR has been evolving, depending on what kind of medium of communication was active at that time.

Public Relation is Not Advertising

Public relations is all about telling a story. It helps sharpen the image of the company or individual. But with the advancements in technology reshaping every aspect of interaction as well as communication, it leaves no stones unturned. Because of this, a lot of people ask, “Is business, marketing or financial public relations still, in essence, non-advertising, storytelling, image-shaping marketing tool that everyone knows?”

It goes without saying that PR is still a potent tool and still has massive influence when it comes to marketing a product or services, and it has withstood the test of time. From an expert perspective, economics’ law of supply and demand has given public relations new life, as organizations a company are aiming for a more ambitious range in reaching out to their past, present and …

5 Marketing Techniques Every Small Business Should Try

To build a successful brand, you must make sure you are connecting with potential and current customers. Do you need some fresh ideas on how you can effectively reach your audience this year? Take a look at these five marketing techniques that could help grow your small business.

  1. Blog commenting

Of course, the overall goal of marketing is to make your brand as well known as possible. One of the easiest ways to do this is to set aside some time to scroll through and comment on blogs. The best place to start is to identify the top five blogs in your niche. Then, read and comment on those blogs on a regular basis. Over time, more and more people will see your name and brand and, hopefully, become curious about it.

  1. Guest blog

If your business has found blogging to be effective, you’ll be glad to hear that guest blogging is even better. Guest blogging allows your brand to post an article on another blog – instantly gaining that blog’s audience. Minus the time you spend creating the content, guest blogs are free. You simply craft an awesome piece that appeals to the blog’s audience. If you’re lucky, your …

How Food Marketing Has Evolved

Marketing may seem like a modern concept but thousands of years ago it existed, if only in the cave paintings of our ancestors. Did you know that gladiators, rather like today’s footballers, were paid to wear a trader’s name and promote a business?

Marketing agency approaches today benefit from enhanced technology, reach and communication skills but at its heart food PR is the same as ever. Eat/Buy me! Is a message that carries well over the centuries. It’s the channels used to communicate with the consumer that have evolved. From early printing presses to the first radio and TV marketing agency managed food campaigns, to internet banners, content marketing online and artificial intelligence, the how of food PR and marketing agency practices are constantly changing, updating, shifting and refocusing.

Jellymetrics.com cites The Evolution of Marketing by D. Steven White as an accurate illustration of the evolution of this essential business area.

The common theory is that marketing has witnessed five evolutionary stages:

  1. Simple Trade Era (pre Industrial Revolution.)
  2. The Production Era (post Industrial Revolution to 1920’s.)
  3. Sales Era (the 1920’s, 1930’s and 1940’s.)
  4. Marketing Department Era (1920’s – 1960’s.)
  5. Marketing Company Era (the 1960’s –today.)
  1. Steven White identified two more:

Common Types and Features Spam Comments on Websites and Blogs

The popularity of the internet today is getting higher. The number of internet users from time to time is always growing. It cannot be denied that the development of the number of websites and blogs in line with the growing number of Internet users are increasing. The more popular and the number of websites and blogs make it as one of the targets of spamming action. One of them is through the comment field.

Easily the user to “submit” a comment is misused to spam. The use of bot-spam or spambots also exacerbates spamming activity because it can include comments on several websites at once. Spam in the comment field is done for various purposes. Backlinks, ads, and promotions are the ultimate destination of spam comments. So, what are the types and features of comments that can be categorized as spam on a website or blog?

  1. The comment doesn’t match Topic Discussion/Articles

The comment columns provided by the webmaster or blogger of course as a forum for discussion so that visitors can respond to the topic or theme of the article being discussed. Thus, there can be continuous 2-way communication. Webmasters and bloggers can also respond to comments that appear, …