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On-line advertising and marketing is often known as Web advertising and marketing, net advertising, digital advertising and search engine marketing (SEM). Though the final word criteria to evaluate any business initiative must be its return on investment or any other financial metrics basically, the evaluation criteria and metrics for the digital marketing campaigns might be discussed in more details.
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Online advertising is the practice of leveraging net-primarily based channels to unfold a message about a company’s model, merchandise, or providers to its potential prospects. Web advertising and marketing consists of e-commerce Web sites, affiliate marketing Internet sites, promotional or informative Web pages, internet advertising on engines like google, and organic search engine outcomes via seo (SEO).